I'm sure that some group of people sat down together and thought this was a brilliant idea... I'm sure they patted themselves on the back and cheered... but seriously... naming your product bumpits... seriously... maybe I'm just watching too much late night television - but really - that's the best they could do... now they say it hyphenated - bump-its... but the website is just bumpits.. so we've got armpits... and... that's right bumpits...
I've also got Roxanne stuck in my head - it has been in there for a few days... the version from Moulin Rouge...
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